Often we hear the saying, "The money is in the list." So why do some people with a huge list make no money at all? Well, the answer may be that one has not build the necessary relationship with that list to command a "hyper-reaction" to the list owner.

Have you ever bought email addresses from brokers? How about a million of those opt-in highly targeted prospects? You will soon discover that these list are most likely spam! And they are as targeted as fire is to ice! Learn how to build a highly targeted list yourself by shameless self promotion.

I have seen this happen time and time again. Coaches, consultants and other service business owners spend a lot of time and effort on getting traffic to their business web sites.

The mere mention of marketing via e-mail conjures up images of unsolicited e-mails offering penile enlargement pills, Viagra, various stocks offerings, and breast augmentation. Derogatorily referred to as "spam", these emails have made it all but impossible to discuss the legitimate use of email as a marketing tool. Yet e-mail can be a powerful tool when sent to people who have either opted-in (indicated an interest in receiving e-mail from a specific sender) or have a direct interest in the information being sent. To exclude e-mail from your online marketing tactical basket is silly. You simply have to make sure you conduct yourself in a manner consistent with the accepted rules of the game - meaning you don't engage in the blind mass sending of e-mails to databases you have not either developed on your own, or purchased from reputable opt-in list brokers.

Julia Roberts has something to teach us all about internet email list marketing.